6-8 August 2025 | VICTORIA, AUSTRALIA

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SPONSORS & PARTNERS

Our Partnership

FutureAg powered by Agritechnica is proudly brought to you through a partnership between Hannover Fairs Australia and DLG. The event is the product of a perfect blend of local and global agricultural knowledge, recognised experience delivering the world’s most impressive trade shows and extensive commercial networks. The shared vision is for FutureAg to become the region’s:

  • Largest metro based international agricultural trade event
  • Go-to educational platform, machinery showcase and networking experience for producers, agronomists and agri-business professionals
  • The forefront event for technology in agriculture

HFA

Hannover Fairs Australia is part of Deutsche Messe AG and has operated in Australia since 2000. Each year we develop, plan and release events in multiple cities across Australia and New Zealand.

Our in-house resources include an experienced sales, operations, program management, finance, and marketing teams that combine to deliver a well-orchestrated and highly successful experiences.

Our parent company is one of the world’s leading trade fair companies Deutsche Messe was founded in 1947 with the Hannover Export Fair and has grown to become a globally significant business operating events and venues around the world.

The business operates nine subsidiary offices including in the US and China, hosts events in over 48 locations, with sales activities in 110 countries. The company is owned by the State of Lower Saxony and the City of Hannover.

Focusing on a wide range of disciplines and attracting a diverse audience The Australian subsidiary has grown to own and operate events across a wide range of industry landscapes. Our team has a wealth of experience in running events of all shapes and sizes in a vast range of geographies. Our passion is in creating great events that make a difference to the industries they serve.

Our events are designed to be embedded within communities, from the Fire and Emergency Services sectors to the HR and L&D communities, we thrive on connecting likeminded individuals to facilitate personal and business growth.

For more information about the Hannover Fairs Australian team members, click this link: https://www.hannoverfairs.com.au/team


 

DLG

The DLG e.V. (German Agricultural Society) is a globally leading professional association in the agricultural and food sectors. For over 130 years, DLG e.V. has provided an independent platform for knowledge exchange, innovative solutions, and forward-looking technologies. For farmers and agricultural businesses worldwide, membership in DLG e.V. offers a valuable network characterized by a close connection between practice, science, and industry.

Benefits for Farmers Worldwide:  DLG e.V. stands for expertise, innovation, and practical solutions in agriculture. It supports farmers in addressing the challenges of modern agribusiness and remaining competitive. Members benefit from exclusive industry insights, access to market analyses and research results, as well as direct exchange with experts and peers. This helps DLG e.V. members to make their agricultural operations more sustainable and future-ready. 

Global Networking and Events:  DLG e.V. connects its members to a wide range of prestigious events and trade fairs, including AGRITECHNICA and EuroTier. These events offer farmers unique opportunities to stay updated on industry developments, explore innovative technologies, and build valuable business relationships. By fostering partnerships among farmers, researchers, businesses, and policymakers, DLG e.V. strengthens the agricultural value chain and promotes international collaboration, helping members access new markets and opportunities. 

Through these platforms, DLG e.V. not only facilitates professional exchange but also promotes access to international markets. Members of DLG e.V. can leverage this global network to expand their reach beyond national borders. This makes DLG e.V. a strong partner for farmers looking to lead their businesses successfully into the future. 
https://www.agritechnica.com/en/ 


 

SUPPORTING PARTNER

Melbourne Royal

We are excited to be partnering with Melbourne Royal for FutureAg Expo 2025, a highly respected and trusted organisation that has been celebrating and inspiring excellence in agriculture since 1848, and Melbourne Showgrounds, the home of Victorian agriculture offering the space and versatility required to present such a large-scale, world-class exhibition.

EXCLUSIVE MEDIA PARTNER

Weekly Times

AgJournal

The voice of the country since 1869, The Weekly Times is Australia’s biggest, best and most comprehensive rural news service across print and online by a country mile. Our team of award-winning journalists and photographers deliver news and insightful commentary on local, state and national events without fear or favour.

With features, on-farm stories, business analysis and a stable of specialist magazines, The Weekly Times has its finger firmly on the pulse of country life.

The Weekly Times combines Australia’s most influential and largest circulating rural newspaper with an energetic and dynamic website that sets the pace as the country’s most visited newspaper-backed rural website.

The Weekly Times is part of News Corp Australia, a member of one of the world’s largest and most innovative media companies News Corporation.

INDUSTRY PARTNER

NFF

The National Farmers’ Federation (NFF) is the peak national body representing farmers and, more broadly, agriculture across Australia. It is one of Australia’s foremost and respected advocacy organisations. The NFF, representing the interests of Australian farmers, brings a wealth of expertise and experience to FutureAg Expo. Their advocacy in key public policy areas such as animal welfare, biosecurity, climate change, farm safety, trade, and workforce development align perfectly with the philosophy of FutureAg.

Radio Network Partner

Ace Radio

Travel Partner

Quadrant

Industry Partner

TCCA

Industry Partner

 

AusAgritech

Industry Partner

AFIA

INTERNATIONAL PARTNER

DLG

Hannover Fairs Australia/ Deutsche Messe is a proud Member of the German-Australian Chamber of Industry and Commerce.

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