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futureag

futureag
6-8 AUGUST 2025

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Our Partnership

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Our Partnership

FutureAg powered by Agritechnica is proudly brought to you through a partnership between Hannover Fairs Australia and DLG. The event is the product of a perfect blend of local and global agricultural knowledge, recognised experience delivering the world’s most impressive trade shows and extensive commercial networks. The shared vision is for FutureAg to become the region’s:

  • Largest metro based international agricultural trade event
  • Go-to educational platform, machinery showcase and networking experience for producers, agronomists and agri-business professionals
  • The forefront event for technology in agriculture

HFA Logo

Hannover Fairs Australia is part of Deutsche Messe AG and has operated in Australia since 2000. Each year we develop, plan and release events in multiple cities across Australia and New Zealand.

Our in-house resources include an experienced sales, operations, program management, finance, and marketing teams that combine to deliver a well-orchestrated and highly successful experiences.

Our parent company is one of the world’s leading trade fair companies Deutsche Messe was founded in 1947 with the Hannover Export Fair and has grown to become a globally significant business operating events and venues around the world.

The business operates nine subsidiary offices including in the US and China, hosts events in over 48 locations, with sales activities in 110 countries. The company is owned by the State of Lower Saxony and the City of Hannover.

Focusing on a wide range of disciplines and attracting a diverse audience The Australian subsidiary has grown to own and operate events across a wide range of industry landscapes. Our team has a wealth of experience in running events of all shapes and sizes in a vast range of geographies. Our passion is in creating great events that make a difference to the industries they serve.

Our events are designed to be embedded within communities, from the Fire and Emergency Services sectors to the HR and L&D communities, we thrive on connecting likeminded individuals to facilitate personal and business growth.

For more information about the Hannover Fairs Australian team members, click this link: https://www.hannoverfairs.com.au/team

DLG Logo

The DLG e.V. (German Agricultural Society) is a globally leading professional association in the agricultural and food sectors. For over 130 years, DLG e.V. has provided an independent platform for knowledge exchange, innovative solutions, and forward-looking technologies. For farmers and agricultural businesses worldwide, membership in DLG e.V. offers a valuable network characterized by a close connection between practice, science, and industry.

Benefits for Farmers Worldwide:  DLG e.V. stands for expertise, innovation, and practical solutions in agriculture. It supports farmers in addressing the challenges of modern agribusiness and remaining competitive. Members benefit from exclusive industry insights, access to market analyses and research results, as well as direct exchange with experts and peers. This helps DLG e.V. members to make their agricultural operations more sustainable and future-ready. 

Global Networking and Events:  DLG e.V. connects its members to a wide range of prestigious events and trade fairs, including AGRITECHNICA and EuroTier. These events offer farmers unique opportunities to stay updated on industry developments, explore innovative technologies, and build valuable business relationships. By fostering partnerships among farmers, researchers, businesses, and policymakers, DLG e.V. strengthens the agricultural value chain and promotes international collaboration, helping members access new markets and opportunities. 

Through these platforms, DLG e.V. not only facilitates professional exchange but also promotes access to international markets. Members of DLG e.V. can leverage this global network to expand their reach beyond national borders. This makes DLG e.V. a strong partner for farmers looking to lead their businesses successfully into the future. 
https://www.agritechnica.com/en/ 

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