AGRITECHNICA AUSTRALIA brings the global reach of the world’s leading agricultural machinery trade fair to Australia, connecting farmers, manufacturers, technology innovators and industry leaders. With a focus on broadacre cropping and mixed farming, the event showcases practical solutions to major industry challenges - from climate variability and soil health to rising costs, productivity and technology adoption. 

Explore the latest machinery, precision technologies, automation, software and farm-management tools in one place, compare complete solutions and connect directly with leading suppliers. For exhibitors and dealers, it is a powerful platform to launch products, build partnerships and unlock new opportunities across the Australian market. 

Event Dates: 21-23 July 2027
Location: Melbourne Convention and Exhibition Centre (MCEC)

AGRITECHNICA AUSTRALIA is a hub of...

Innovative
Solutions:

 

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Machinery and technology to deliver higher revenue and profit.

Global Expertise & International Exhibitors:

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AGRITECHNICA AUSTRALIA is part of a global brand network providing worldwide promotion.

Market
Potential: 

 

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Investments in mechanisation in rapidly growing markets (expected growth of 2.5 billion USD until 2029).

Buying Power:

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AGRITECHNICA AUSTRALIA visitors are top buyers, importers, dealers and farm professionals.

Networking Opportunities:

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AGRITECHNICA AUSTRALIA is the only international expert platform of its kind in Oceania.

International Technical Program:

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Current and relevant for day to day agribusiness, while also focusing on future developments.

Australia's Ag Industry

4,331 ha
Average farm size in Australia is about 4,311 hectars (10,700 acres).
+8.20%
The Australia agricultural machinery market is estimated to be worth USD 4.11 billion in 2024 and is expected to grow to USD 6.68 billion by 2029, with a CAGR of 8.20%.
28.3M ha
Roughly 28 million hectares in Australia are sown with crops each year.

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