Advocacy is powerful, but often misunderstood. In agriculture, we face unique challenges and perceptions shaped far beyond the farm gate. But every individual has the power to shift the narrative. This session explores how each of us can effectively advocate in ways that align with our strengths and comfort zones—whether that's engaging on social media, speaking directly with policymakers, contributing within community groups, or simply sharing authentic stories. Join us to discover practical, impactful strategies for making your voice heard, influencing positive change, and helping shape the future of agriculture, one conversation at a time.

Earlier in the day, you heard from the VFF on the big issues deserving advocacy right now, in this session, Felicity makes it personal. How does advocacy work from your point of view?

About Felicity

Felicity grew up on a livestock enterprise on Flinders Island and returned to farming in 2013 after a decade in policy development and regulation. She and her husband now run a growing beef business in northern Tasmania. In the family business, Felicity leads key areas including HR, WHS, biosecurity, compliance, and risk, while getting involved in livestock work whenever she gets the chance. She has held leadership roles with Harvest Launceston, Primary Employers Tasmania, and the Tasmanian Red Meat Industry Steering Committee. She currently chairs Farmsafe Australia, the Tasmanian Biosecurity Advisory Committee, and the Tasmanian Livestock Processing Taskforce. She's a new director of TasFarmers and Skills Impact  A confident advocate and speaker, Felicity brings energy, collaboration, and strong national connections to her work across the agricultural sector.