The Irrigation Situation:  Turning ET Science Into Field-Ready Solutions

The presentation dives into the science behind evapotranspiration (ET) and its role in precision agriculture. It highlights groundbreaking field-based ET measurement using high-frequency temperature tracking, bypassing traditional reliance on meteorological estimates and crop coefficients. Validated against gold-standard eddy covariance towers, the real ET sensing delivers accurate, crop-specific insights into plant water use. Case studies from the U.S. demonstrate enhanced irrigation scheduling, water conservation, and crop quality. This deep tech innovation opens new pathways for agronomic decision-making—bringing rigorous science into everyday farming with unprecedented clarity and resolution. 

About Eitan

Eitan holds a Master’s and a Bachelor's degree in Commercial Law from Tel Aviv and Berkeley Universities, respectively, an MBA from Polytechnic University NY, and a BSc in Computer Programming from Champlain College - Vermont. In 2016, Eitan became the COO and Deputy CEO of CropX, a leader in the Agri-Tech sector focused on IoT and SaaS solutions for agriculture. By late 2020, Eitan took on the role of Managing Director of CropX Australasia and relocated to Wellington with his wife and youngest daughter. With vast executive managerial experience, Eitan has successfully led mega projects in Safe and Smart Cities, Critical Infrastructure Protection, Intelligence, and Homeland Security. He is a master of the IoT and SaaS Agri-Tech sector, driving innovation and growth in agricultural technology.