Cutting Through the Hype: Smarter, Safer Decisions When Investing in AgTech

Agtech is no longer a curiosity - it’s fast becoming a core part of bbusiness strategy for progressive producers. But with so much hype and conflicting advice in the market, how do you separate thesolutions that deliver from those that disappoint? In this session, Farmers2Founders unpacks a proven framework for smarter agtech decision-making. Drawing on lessons from the TEKFARM initiative and real on-farm examples, we’ll explore how to identify real business problems worth solving, evaluate tech for fit and ROI, and manage the critical first stage of adoption to maximise value and reduce risk.

3 Key Learnings

1. A practical framework for making smarter agtech decisions - what to ask, what to check, and how to measure potential ROI before signing on the dotted line.
2. Clarity on how farmers actually select tech - the importance of cultural fit, peer endorsement, post-sale service, and long-term value beyond features.
3. Insights on what happens after the purchase decision - why deployment is the make-or-break stage, and what role farmers, advisors, and solution providers must play to unlock true value.

About Alice

Alice is a passionate advocate for the Australian agricultural sector and is committed to helping farmers embrace new technologies and practices to improve their productivity, profitability, and sustainability. Alice Faeth is an AgTech Specialist at Farmers2Founders, leading the TEKFARM program to connect farmers with digital agriculture. Holding a degree in Agricultural Business and a Certificate III in Horticulture, she has practical experience from roles in farm inputs, machinery, and irrigation. Her skills in analysis and project management help to drive system change in agtech adoption. A strong advocate for remote monitoring and digital tools that reduce operational costs and enhance peace of mind for farmers, Alice collaborates with advisors nationwide to support farmers in selecting the right tech for their needs.