Agtech is no longer a curiosity - it’s fast becoming a core part of bbusiness strategy for progressive producers. But with so much hype and conflicting advice in the market, how do you separate thesolutions that deliver from those that disappoint? In this session, Farmers2Founders unpacks a proven framework for smarter agtech decision-making. Drawing on lessons from the TEKFARM initiative and real on-farm examples, we’ll explore how to identify real business problems worth solving, evaluate tech for fit and ROI, and manage the critical first stage of adoption to maximise value and reduce risk.

3 Key Learnings

1. A practical framework for making smarter agtech decisions - what to ask, what to check, and how to measure potential ROI before signing on the dotted line.
2. Clarity on how farmers actually select tech - the importance of cultural fit, peer endorsement, post-sale service, and long-term value beyond features.
3. Insights on what happens after the purchase decision - why deployment is the make-or-break stage, and what role farmers, advisors, and solution providers must play to unlock true value.