This session will bring together leaders across Victoria to explore how collaborative models - such as the Vic Hub - are driving innovation in agriculture. Drawing on insights from the Vic Hub framework, the panel will explore the importance of defining the right problem, through the lens of the four stages of drought. Panellists will discuss how semi-structured consultation and strong partnerships leads to more targeted solutions. Additionally, the panel will highlight how these efforts contribute to enhancing resilience, while supporting sustainable and efficient agricultural practices.

Key Learnings:

1. AgTech needs to solve a problem that’s worth solving – so involve producers in the design and adoption instead of tech push.
2. Farmers wanting to adopt a data culture – start with what data is collected, what’s available, what are the data gaps.
3. Data ownership puts producers in the driver’s sea