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The 2025 FutureAg powered by AGRITECHNICA has been hailed a huge success, with hundreds of people streaming through the gates of the Melbourne Showgrounds across the three-day exhibition and conference. 

Bringing together 138 exhibitors from 11 different countries, 69 speakers and over 2500 visits from VIC, NSW, WA, SA, QLD and 27 countries around the globe, the event proved a powerhouse of innovation, insight and connection. 

For the second edition of FutureAg, Hannover Fairs Australia joined forces with their German Partner the German Agriculture Society (DLG) to develop and grow the event.  

Supported by a huge AGRITECHNICA network, the FutureAg team strengthened partnerships with key national partners including the National Farmers Federation, FarmSafe, Victorian Farmers Federation, SPAA, Grain Producers Australia, GRDC, AusAgritech, and Farmers2Founders to drive growth and build a market leading content programme. 

Tim Bostridge, Managing Director of Hannover Fairs, said “The team expanded the conversation, strengthened industry connections, and continued to tackle the big issues shaping agriculture today, from technology adoption and sustainability to workforce challenges, policy changes and weather extremes.” 

Erik Guttelsröd, Deputy Managing Director of the DLG Competence Center Agriculture and Head of Farm Management and Sustainability, added “We’re proud to see FutureAg becoming a platform where innovations are launched, ideas are tested, and collaboration thrives. We are convinced that knowledge exchange is important to foster innovation and support the farming community in Australia. Practical solutions will not only come from the newest machinery and technology but as well from real connections and conversations between farmers and industry leaders as well as the exchange between the farmers themselves” 

For the very first the FutureAg team invited Australian agrileaders and farmers from across Australia to the show, through the new “Hosted Buyer Program” offering  these key industry leaders special networking opportunities to foster their networks and ensuring those leading agricultural professionals interact with the FutureAg community onsite: exhibitors, visitors, speakers. 

Across all three days visitors experienced live tech demonstrations, international showcases and thought-provoking conversations underscoring the depth and diversity of ideas driving the sector forward. 

One of the  highlights of this year’s exhibition was the introduction of two specialised feature areas, the AusAgritech Pavilion and Grain Automate Alley, each dedicated to showcasing innovation in key growth areas of Australian agriculture. These zones offered focused displays of cutting-edge solutions, industry collaboration and homegrown innovation, exemplifying how local ingenuity is shaping global conversations. 

In addition, five leading agricultural universities actively participated in the FutureAg Expo by exhibiting and facilitating student visits to the event. Recognising that a well-educated workforce is essential, these institutions underscore the critical role that quality education plays in driving innovation and securing the future of the agricultural sector. 

By championing Australian agriculture alongside international advancements, the FutureAg Expo reinforced its role as a platform where domestic producers, innovators and agribusinesses can connect with the world and drive tangible outcomes for the sector. 

“By showcasing homegrown agtech solutions alongside international advancements, we’re creating a space where local innovation can be recognised, tested, and scaled. It’s this mix of global perspective and Australian know-how that drives meaningful progress for our industry.” 

The co-located FutureAg conference delivered a wealth of knowledge and insight from key industry professionals. Across the three days, attendees heard perspectives, solutions and ideas on topics around innovation, the business of Ag and the workforce, equipping them with practical strategies and inspiration to drive the future of their operations and businesses forward. 

Overall, the 2025 FutureAg Expo strengthened farmers and industry networks, sparked collaborations and showcased how machinery, technology, business acumen and human capability together power a resilient and thriving sector. 

Dates have been announced for next years event, 29-31 July, 2026. 

Media Contacts 

Maddie Kulk 

C7EVEN Communications 

0402 586 384