This session you will hear from WA mixed cropping and livestock producer Belinda Lay on the value of gaining control over your own data to improve productivity and efficiencies. Belinda’s ability to access, combine and collate long-term past and current data sets within her own farm has been key to uncovering previously unavailable data insights and confirming unproven theories. An early adopter of many MLA focus areas, Belinda will share her lived experiences on barriers and benefits such as EID devices, smart collars, IoT water sensors and using data to inform decisions in a chat with MLA’s Group Manager Michael Lee. 

3 Key Learnings

• AgTech needs to solve a problem that’s worth solving – so involve producers in the design and adoption instead of tech push.
• Farmers wanting to adopt a data culture – start with what data is collected, what’s available, what are the data gaps.
• Data ownership puts producers in the driver’s sea