Overcoming barriers to adoption in Agtech
17 Apr 2024
There is a lot of talk about how hard it is to get farmers to adopt digital tools, but what exactly
are the barriers to adoption? These are supposedly wonderful tools that will improve
productivity, help the environment and make our lives easier, right? At Farmo we have lived
this journey through suspicion to hesitancy, and finally enthusiasm for digital tools and we
have some surprising insights to share with you.