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The Expert Stage 2024

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Overcoming barriers to adoption in Agtech

17 Apr 2024
There is a lot of talk about how hard it is to get farmers to adopt digital tools, but what exactly are the barriers to adoption? These are supposedly wonderful tools that will improve productivity, help the environment and make our lives easier, right? At Farmo we have lived this journey through suspicion to hesitancy, and finally enthusiasm for digital tools and we have some surprising insights to share with you.
Nick Seymour, Founder of Farmo - Inventor of the Water Rat

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