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The Expert Stage 2024

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Communicating Change to an evolving Agricultural Industry

18 Apr 2024
Being a ‘Change Champion’ is something that’s as rewarding as it is challenging. Resistance in agriculture is a word that strikes fear into a farmer’s heart, but so often it’s resistance to new programs and products that sets the evolution of the modern farm back a generation or more. By refining the message, we can accept AND influence change for a more progressive and sustainable industry. 
Michael Cook, Business Development Manager - Growth Ag