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Mark Fletcher

Mark Fletcher

Agribusiness Researcher

Farmgate – Is selling direct to the public a fad or the future of agriculture?

Farmgate retailing has already gone way beyond roadside stalls with subscription and home delivery models becoming increasingly popular. But to leverage the full potential of selling direct to public, producers need a deep understanding of consumer needs, perceptions, and buying behaviour. To answer these questions, agribusiness researcher and AgTech start-up mentor Mark Fletcher joined with global data organisation Pureprofile and leading food industry publications Inside FMCG and Inside Retail to conduct Australia’s most comprehensive Farmgate consumer survey.

Drawing on the insights from national survey of over 1000 consumers, Mark has identified the key farmgate target markets, what they are looking for, and how best to reach them. Filled with practical insights, this presentation will help you develop farmgate strategies to suit your products and your goals.

About Mark:
Mark is a highly experienced qualitative and quantitative agribusiness researcher with over 30 years’ experience across the agriculture, food, and retail sector. Previously with Monash Food Innovation, he currently wears multiple hats including as the Head of Insights at industry publications Inside FMCG and Inside Retail, and a Mentor at Rocket Seeder, an accelerator for early-stage food and agriculture start-ups.

About Pureprofile:

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Pureprofile is a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands and businesses. Founded in 2000 and based in Surry Hills, Australia, they operate in North America, Europe and APAC and have delivered solutions for over 750 clients. Find out more:

About Inside FMCG:


Inside FMCG is Australia's No. 1 fast moving consumer goods publication. It is your most current source of news, events and information. A must-read if you are in the business of grocery, convenience, pharmacy and impulse shopping. Visit