Trusted Data for Sustainable Agriculture

Trusted product underpins value in agriculture supply chains and has done so for years. Consumers increasing attention to the origins and processing of food and rising market and financial environmental concerns and required net zero emissions disclosures further refine what is trusted. The currency to demonstrating trust is transparent on-farm and across supply chain data that is verifiable, precise and timely and gives confidence in food and land provenance. What does good data look like?

About Frank:

Frank Zeichner is a thought leader in the adoption of Internet of Things. He’s the founding CEO of the Internet of Things Alliance Australia (IoTAA), the peak body that drives collaboration across the business, research, government and community sectors to create a data smart Australia and advance society through trusted, accessible, automated data. Frank is on the board of the NSW Smart Sensing Network (NSSN), which brings together smart sensing expertise in academia, industry and government to deliver economic and social benefits for New South Wales. He is also a member of the Industry Advisory board for the Holmes Institute and the Deakin University, School of Information Technology.