Contentious news stories  – such as the live export ban, supermarket pricing wars and large scale solar energy developments –  and the rhetoric they generate can significantly impact the business of farming. In an age of social media and cancel culture, people with little understanding of the complexities and realities of agricultural issues can impact public sentiment and government policy.
 
Lend your voice to this panel as it discusses how farmers can strategically self-advocate and align with others to encourage a greater connection with and a more nuanced understanding from the wider community.