Trusted Data for Sustainable Agriculture
18 Apr 2024
Trusted product underpins value in agriculture supply chains and has done so for years. Consumers increasing attention to the origins and processing of food and rising market and financial environmental concerns and required net zero emissions disclosures further refine what is trusted. The currency to demonstrating trust is transparent on-farm and across supply chain data that is verifiable, precise and timely and gives confidence in food and land provenance. What does good data look like?