Driving sustainability in Agricultural Machinery

Agricultural machinery has a critical role on the farm and in the transition to sustainable agriculture. Michael Macolino will share how Agricultural OEMs are once again placing the tractor at the centre of an Agricultural revolution, to be platforms for digital enablement and sustainable farming practices.

The presentation will detail.

• The sustainability drivers within the OEMs (Case, John Deere, Kubota and AGCO)
• How they are approaching sustainable supply chains.
• How they are innovating internally and acquiring technology.
• How the OEMs will enable sustainable practices and profitability on farm.